Life is the art of drawing
without an eraser

John W. Gardner

What's been keeping me busy

"Love what you do and do what you love."

Ray Bradbury

Work hard...

Caroline Caldwell Design…

works one-on-one with you to create compelling visual solutions for your communication needs that express your unique personality and message.

Before starting my successful freelance design business (now located absolutely anywhere our wheels want to go), I worked in Los Angeles as an art director in entertainment advertising & design for 4 years followed by 8 years in New York City working in corporate brand management and design for Lehman Brothers.

In 2015, my design for the 2014 White & Case annual review was awarded the Hermes Creative Platinum Award, The Communicator Awards Award of Excellence and the Graphic Design USA in-house design award. Previously, my design teams have won awards such as the British Design and Art Direction Annual Silver Award, the West Coast Show Silver Award, and the Washington D.C. Real Show Certificate of Excellence.

Client Industries

Non-profit & Education
Financial Services
Small Business & Entrepreneurs
Health & Wellness

"Travel and change of place impart new vigour to the mind."


... play hard

miles raced @ Run Rabbit Run
thousand feet climbed @ Mount Kilimanjaro
thousand miles falling from the sky
countries explored... and counting

My expertise



You talk, I listen then we create your visual story. From your logo to stationery to style guide to beyond...

Print Design

Print Design

Annual reports. Capabilities brochures. Invitations. Advertisements. Information graphics. Posters. Flyers. Sales Decks. Employee handbooks. Welcome kits. Did I forget something?

Web Design

Web Design

From old-school custom html (dreamweaver) sites to WordPress CMS customized templates. Information architecture to design to production.

Social Media Design

Social Media Design

Custom html emails and social media (Facebook, Twitter, YouTube, etc) branded graphics to make sure your brand is complete.

Personal Attention

Personal Attention

Professional, prompt and personal attention for my clients, coast-to-coast (and sometimes around the globe!).
Need additional services? I can put together a team to meet your specific needs or work in partnership with your resources.

What my clients say...

Let's get started